It's up to you
IF YOU BELIEVE THAT OUR WONDERFUL PLANET DESERVES TO BE SAVED AND RESPECTED AND YOU CHOOSE TO REDUCE YOUR IMPACT BY MAKING RESPONSIBLE PURCHASES // IF YOU WANT TO DETOXIFY YOURSELF FROM CHEMICAL AGENTS FULL OF AGGRESSIVE, TOXIC SUBSTANCES BY CHOOSING PRODUCTS RICH IN ORGANIC, BIODYNAMIC INGREDIENTS // IF YOU WANT TO BE SEDUCED BY SUBLIME BLENDS OF ESSENTIAL OILS, PHYTO-PROTEINS AND NOURISHING BUTTERS // IF YOU PREFER GLASS, PRECIOUS, PURE, INFINITELY REUSABLE AND RECYCLABLE OVER POLLUTING, DISPOSABLE PLASTIC // IF YOU ARE LOOKING FOR A BRAND WITH A HUMAN FACE THAT PURCHASES OVER FAIR TRADE NETWORKS AND DEVELOPS ECO-SUSTAINABLE PROJECTS // IF WHAT YOU'RE LOOKING FOR IS QUALITY, CONSISTENCY, TRANSPARENCY AND ENTHUSIASM, WELCOME TO THE WORLD OF ORGANIC WAY SUSTAINABLE LUXURY.
I BELIEVE IN THE PERFECTION OF NATURE
We believe that using healthier, more natural ingredients, rich in active ingredients and without chemical treatments, is healthier for our bodies and increases the quality and well-being of our lives. From the biodynamic medicinal herbs it’s possible to obtain precious km zero actives and essential oils according to natural processes. The essential oils not only give rise to intoxicating fragrances (not sinthetical fragrances), but they are also functional active ingredients on hair and emanate calming, restoring and refreshing effects on mind and body.
FAIR TRADE NETWORKS
I SUPPORT GLOBAL WELL-BEING
We have activated the cooperation with international networks of fair trade purchase to support the development of the poor countries of the world with our productions.
We receive certified natural raw materials from Africa, Amazonia, Indonesia, Indochina and Aboriginal Australia, which we include in each of our products, thus supporting over 800 local communities.
BEAUTY OR HEALTH? I DON’T WANT TO CHOOSE
The developments of Green Chemistry demonstrate that it is possible to obtain excellent products without using aggressive and toxic chemical substances, preferring naturally derived ingredients that improve the hair structure from one treatment to the next. Pure oils, waxes, butters and vegetable emollients are the key to the effectiveness of OW treatments. Naturally derived boosters give shine, protection and lasting health to your hair. Phyto protein blends replump the hair fibre, improving its structure from one treatment to the next.
I LOVE ECO-SUSTAINABLE LUXURY
85% amber glass: Organic Way is the first company in the professional sector to choose glass for all bottles and jars.
Amber glass is able to protect the preservation and integrity of the botanical extracts contained in our formulas, shielding them from UV rays and protecting them from bacteria. Glass is 100% pure and does not release toxic substances or contain potentially harmful chemical products which may be contained in other packaging materials.
15% aluminium: Elegant, natural, extremely corrosion resistant. The perfect material for our tubes. When aluminium is used for cosmetic packaging it is protected internally so that the contact with the contents is perfect. 100% recyclable and infinitely reusable. Aluminium recycling uses an amount of energy equal to only 5% of that used for its production from scratch.
No superfluous packaging: To minimise our impact on the environment, we opted to use only the minimum amount of packaging (all recycled, recyclable or ecological). For this reason our aluminium tubes and our glass bottles and jars do not come in boxes.
HOLISTIC WELLNESS IN THE SALON
Ours is not just a beauty salon but also a certificated OW “Head.spa” for your wellbeing. This is the reason why we call them head.spa treatments, not just a spa for hair, but holistic wellness, which includes hair, scalp and mind.
Biodynamic Organic Hair Color
The world's first color enriched with biodynamic and organic oils.
Advanced Organic Hair Color
Experience the latest in advanced biodynamic organic hair color. Organic hair color leaves hair healthier, shinier, and smoother than traditional chemical hair coloring methods because the hair isn’t damaged with harsh chemicals. Because of this, hair color is vibrant and more fade resistant than with traditional chemical coloring.
Biodynamic is a step above conventional organic, because biodynamic farms go beyond organic methods, resulting in increased quality, better health and lower eco-impact.
Free yourself from toxins and irritants. Organic hair color is better for your health, and safe for pregnant women.
Certified vegan & cruelty-free by PETA
Exclusive certified biodynamic organic ingredients
Guaranteed supreme performance
Gentle formulation for even the most sensitive clients
Rich with nutrients, antioxidants, full spectrum of bio-balanced vitamins, & amino acids
The world's first color enriched with biodynamic and organic oils
Exclusive color alchemy that improves hair fiber over time
No heat required/No pre-shampooing
No ammonia, or ammonia derivatives
No formaldehyde or formaldehyde derivatives
No diamine toluenes or any other PTD’s
No plastics (plastics free styling)
No sodium laurel sulphates (SLS)
No thioglycolates and no parabens
HBLEACH BUTTER LIGHTENER
Ammonia Free Lightener
Hbleach is Organic Way’s professional, ammonia-free cream lightener with organic essential oils and kukui butter that comfortably lift hair 1-6 levels.
Nourishing and non-aggressive, Hbleach’s butter cream formula moisturizes and protects the hair and scalp for clean color results without any discomfort.
Hbleach can be used with any Organic Way Hcatalyst Developers to achieve up to 6 levels of lift.
Lifts up to 6 Levels
Great for On-Scalp Lightening Services
Beautiful Consistency for Precise Application
Helps Improve Hair’s Integrity with Kukui Butter
Perfect for Hand-Painting and Balayage Techniques